One of the few cases in which the motivational aspect has been particularly easy to support, because Andrea, despite his young age, had very clearly defined ideas, being the owner of a small, but very nice, PT studio in Como’s city center.
He simply needed to renew his business, to find a differentiating idea on which he could build a bigger gym, capable to express his unicity and his willingness to emerge.
The contribute that we at Sidea have provided him has been the suggestion of a completely customized OUTRACE model, perfectly integrated in his new location: an elegant loft with a post-industrial ambience, directly overlooking to Como’s wonderful lake and sharing the carparking with the adjacent mall.
With Andrea there has been an immediate understanding. He had already chosen a high-level business positioning by equipping Polifitness Studio with products like Kinesis, Olympic Half Rack and newest Technogym Skillrow and we had the opportunity to further support his project with a customized structure perfectly calibrated to his needs: OUTRACE Avantgarde T5.